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KeyCAPTCHA Spam Platform – Rebutting KeyCAPTCHA.com’s Claims that Spamming is Legal

In my previous article

I wrote about the dispute between the owner of  http://ipbskins.ru, caught unawares by KeyCAPTCHA.com anti-spam service started to serve spam (ads picture puzzles + ads link) and disappearance of previous non-ads free  captcha options.

To Spam. or Not to Spam, That Is Already Not a Question. At least, for KeyCAPTCHA Team

To Spam. or Not to Spam, That Is Already Not a Question. At least, for KeyCAPTCHA Team

In the followed afterwards discussion, in comments to Fisana’s blog and in ipbskins.ru forum post.  KeyCAPTCHA Team re-stated that, according to changes of rules on August 2, 2011,   webmasters have no free no-ads options any more. Now, there are 2 options to use (3d one to stop using) KeyCAPTCHA service ONLY:

  •  to buy “Personalized CAPTCHA” service (and serve whatever you want, including your own  captchas without ads)
  •   to create advertising campaign permitting 3d-party ads to earn money. Hacking to remove ads picture (puzzles) and ads links will lbe punished by ban
  • to uninstall KeyCAPTCHA plug-in and install alternative measure of anti-spam protection

So, recapitulating the “new” KeyCAPTCHA’s policies and rules:

  1. no opt-in to refuse (unsubsribe)  from ads by addressee
    In Russia, it is illegal under Part 2 of article  10 of Федеральный Закон Российской Федерации 149-ФЗ от 27 июля 2006 г. “ОБ ИНФОРМАЦИИ, ИНФОРМАЦИОННЫХ ТЕХНОЛОГИЯХ И О ЗАЩИТЕ ИНФОРМАЦИИ”
  2. the ads are being provided without prior obligatory consent by addressee
    In Russia, it is is illegal according to article 18.1 of  Федеральный закон Российской Федерации от 13 марта 2006 г. 38-ФЗ “О рекламе”
  3. no option of free of charge service without external/3d-party ads
    This seems to be available in any other CAPTCHA service, including those promoted as ads platforms
  4. impossible to identify of a  person distributing ads:
    KeyCAPTCHA Team is in Russia,
    now presents itself as US-based Mersane Ltd.,
    having presented itself untill the March, 2011 as Joint Stock ITNP (ЗАО ИТНП)
    under the jurisdiction (see item 10.6) “of the Republic of Seychelles, without regard to conflict-of-laws provisions”
    In Russia, it is illegal under Part 2 of article  10 of Федеральный Закон Российской Федерации 149-ФЗ от 27 июля 2006 г. “ОБ ИНФОРМАЦИИ, ИНФОРМАЦИОННЫХ ТЕХНОЛОГИЯХ И О ЗАЩИТЕ ИНФОРМАЦИИ”
  5. No guarantees or liabilities by KeyCAPTCHA.com , see  item 4 of KeyCAPTCHA’s ToS
    In Russia, it is illegal under article 12 , article 38 of  Федеральный закон Российской Федерации от 13 марта 2006 г. 38-ФЗ “О рекламе”

I cited the laws of Russian Federaration though there are similar statements in the laws of most countries stating that unavoidable advertising (or intrusive or inescapable or indivertible or unpreventable or  encroaching or meddlesome or invasive advertising) is illegal.
Read for example: “Unavoidable Advertising – Is It Legal in the U.S.?”
I skipped EU legislation since US one is the most relaxed.

The KeyCAPTCHa.com Team argues then that:

  • unwarranted advertising is omnipresent in TV, printed press, cinema, etc.
    Well, this is demagoguery –  I can always opt to skip watching or reading unwarranted ads and by this will not block deprive me from access other resources.
  • that spamming is legal as far as online service informs about it in its ToS  (Terms of Service)
    No comments:  commit any crime, just don’t forget write your rules for this, even afterwards, as KeyCAPTCHA.com did.
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